Increase in Search Traffic
Increase in Page Views
Increase in Direct Website Revenue - Not Including Phone Calls
Page 1 in Google
For Several "Sedona Hotel"
From the Hotel
“With technology and the Internet constantly evolving, it was important for us to find a digital partner that was not only knowledgeable of current trends, but also aware of what is to come in the future.
With Top Suite, we found exactly what we were looking for.”
Best Western Plus Arroyo Roble
Hotel and Creekside Villas
65 rooms including seven 1,295 sq. ft. creekside villas, one 800 sq. ft. cottage and 57 updated guest rooms.
- Sedona, AZ
- 600 ft. of private Oak Creek access
- Steps away from world-famous shopping and art galleries in Uptown Sedona.
- Majestic red rock views and resort-like amenities.
- Previous website design was dated.
- No content management system (client could not make changes to site).
- Mobile version that was thin on content and was out-of-date (35% of traffic was from mobile).
- Search engine traffic was down over 50% from the previous year (and dropping).
- Site did not properly reflect the property's character.
Top Suite Approach:
- The website was updated with a modern look and large images to show off the property's majestic views, amenities and updated rooms.
- Room detail pages were designed to allow users to easily understand the key features of each room option.
- The separate mobile version of the website was retired and replaced with an adaptive version of the main site. This allows users to view the exact same content as the main website, but in a layout that resizes to look great on mobile phones.
- The site was optimized to make search engines fall in love.
- Social profiles were updated to match new site: Twitter, Facebook, You Tube.