Pay-Per-Click Advertising for Hotels
Google Pay-Per-Click advertising allows you to set a max monthly budget and only pay when a user clicks on your ad.
Top Suite will craft ad text that positions your hotel as a great match for specific keywords that are identified as desirable for your property. We will then set up tracking metrics that will allow us to understand what keywords are generating the most conversions and phone calls. This data will allow us to move more of the budget to keywords that are working well, and away from keywords that are performing poorly.
Ads can be geographically targeted and only show up to users in a selected area, or ones that are looking for a hotel in a specific area.
According to recent studies, potential guests visit 20 travel sites on average before booking. Get them back to your site to book direct.
The Google Remarketing option allows us to show ads to people that have visited your hotel website, but may not have booked a room and instead are continuing their hotel search on other websites. Google has one of the largest advertising networks in the world and they display text and image ads on millions of websites. Your hotel ad will show on a variety of websites around the web - but only to those that have visited your site in the past, and you only pay when a user clicks on your ad.
Remarketing campaigns are tracked separately from paid search campaigns - so you will always know which efforts are the most effective.