Hotels located next to the beach have an advantage because guests flock to the coast to enjoy an oceanside vacation. So, there is already a high demand for hotels located nearby and you’re one of them!
Now you may have a great location, but that does not mean your hotel will automatically have a 100% occupancy rate.
Because of that, we’ve created a list of digital marketing ideas that allow properties to best show off their premium location. This additional exposure and communication will be sure to help increase guest flow and keep them coming back.
1. Facebook
Run a photo contest asking your followers to post their best pictures of themselves enjoying the beach nearby. Make sure to like, comment on, and share the posts so others will also see what a great experience your guests are having. These photos will greatly entice your followers and will make them want to have the same experience for themselves by staying at your hotel.
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All of the engagement in a photo contest will generate lots of exposure for your hotel online. Plus, once the contest has ended, you can still use all the submitted content to your advantage by reusing the best photos in future posts for your hotel.
2. Instagram
Instagram is the best place to share visuals because it focuses on imagery. Use this platform to inspire guests with scenic photos of the beach and inviting videos of guests relaxing or playing by the seaside. Take your followers on a visual tour of your hotel and show them what a great experience they will have when they come stay with you. Not only can you show off your beach, but you should also share what makes your hotel unique and why it should be a desired destination for any traveler.
You can ask your fans to tag their friends in the comments of your posts as a call-to-action. This is comparable to a share on Facebook because it directs those who are tagged straight to your post and expands your reach to your current follower’s network.
3. Emails
Remind your past guests of the amazing time they spent at your beach. Send them an email with a testimonial of someone who stayed at your hotel and mentioned relaxing at the beach. Make sure to include inspiring photos. The visuals will trigger your recipients’ desire to come back and stay at your hotel.
Hotels with a great location like yours can use these marketing strategies to drive more bookings and encourage repeat guests. It’s important to show off your superior location and what makes your hotel stand out above the rest.