Experiential Design

With a unique property like Ambiente, it’s important to have a design that creates an experience and gets people excited to visit the property. The use of scrolling (or swiping) triggered animation allows a page to come to life as the user interacts with it. While this technology provides a “wow” factor, it is important to deploy it in a way that enhances the experience.

The overall look and feel of the website will be determined during the kickoff meeting, however the words expressed during our last call (clean, emotional, picturesque) will likely be part of the overall direction. Large “wall to wall” photos will be used throughout the site to allow viewers to see the exquisite details of the property.

Mobile First

Most hotels sites receive over 65% of their traffic from mobile devices. Top Suite subscribes to the “mobile first” approach to web design and all sites are first created to look great and perform well on mobile. We have found that going from mobile to desktop is a lot smoother than going from a large desktop design down to mobile.

Branding, navigation, image size, page length are all factors that are considered when designing for mobile first. All Top Suite websites Adaptive to mobile: the site changes size to look great on any sized display.

Property Details

Because the hotel will be so unique, it is important to have pages dedicated to showcase the distinctive features of the entire property. These pages will be determined during the kickoff meeting, but we will clearly have several pages dedicated to the the architecture, private trailhead, pool, surrounding area and others. These pages will not only be informative to potential guests, they will also attract news outlets looking to learn more about the “Ambeiente Story”.

Calls-To-Action

Multiple calls-to-action will be incorporated into the design:

• Book button in top nav that follows the user down the page and is visible at all times.
• Phone numbers that are easy to find and are clickable on mobile.

Social Media Integration

Social media is a major channel that influences and inspires travel – especially for high end properties and locations. Top Suite will incorporate Instagram posts into the design of the new website. During the kickoff meeting, we will determine if we should use hand selected “featured posts”, all hotel posts, all hashtag posts, or a combination. Links to social media will featured prominently in the design.

Top Suite will develop a strategy and action plan to move the hotel website up the rankings for local hotel related keywords on major search engines like Google, Bing and Yahoo!.

A kickoff meeting will be scheduled with the hotel team to identify priority keywords for that potential guests may be searching for online.

Keyword Research

The initial priority keywords will be researched to find the following:

• Search volume for initial list
• Competitive research (who is ranking for these keywords)
• Identify new keywords that are in line with initial priorities
• Search volume for final list

SEO Plan and Execution

Phrases from the keyword list will be matched up with pages on the hotel website. The website’s code, images, content and links will be optimized.

Optimize Google My Business Page

The Google My Business Page (formerly Google Maps listing) will be reviewed and optimized. New features, amenities, photos and more will be updated to match the SEO strategy.

Local Content Creation and Blogging

Top Suite will write 4 blog posts per month for the new website. The blog posts will focus on local events, things to do in the area, local restaurants and property news/updates. Pushing these posts to social media gives the hotel more exposure and also sends quality signals to Google and improves search engine rankings.

Monthly reporting – Quarterly meetings

Top Suite will setup monthly reports that will show total traffic, search traffic, all traffic channels, and more. These reports will be setup to show year-over-year comparisons. Quarterly digital marketing meetings will allow us to review the results from the previous quarter and set goals and plans for the next quarter.