A redesigned website by Top Suite helped this Best Western in Sedona, AZ make big gains in Google rankings and search traffic. As a result, direct bookings were up nearly 13%.
Case Study:
Best Western Plus Arroyo Roble Hotel & Creekside Villas
Double Digit Increases in Search Traffic and Direct Bookings
The Situation
Search engine traffic was down over 50%.
Previous website design was dated.
No content management system.
Mobile version was thin on content and was out-of-date.
Site did not properly reflect the property’s character.
Top Suite Approach:
- New custom website with a modern look and large images.
- Room detail pages with key features of each room option.
- Adaptive mobile design.
- The site was optimized to make search engines fall in love.
- Improved Book Now and Phone Number placement.
The Results
44%
Increase in Search Traffic
13%
Increase in Direct Website Revenue
1st Page
on Google for Sedona Hotel Keywords
From The Hotel...
With technology and the Internet constantly evolving, it was important for us to find a digital partner that was not only knowledgeable of current trends, but also aware of what is to come in the future.
With Top Suite, we found exactly what we were looking for, and best of all, they were easy to work with. All of their work is extremely “user friendly” and we are able to easily log in and make changes and updates to the content on our site as needed.
Services
Hotel Website
Design & Development
Search Engine
Optimization
Paid Search
Marketing
