Top Suite executed a plan to highlight local features, engage users with strategic posts and provide updates from the property. This combination positioned the hotel as a source for things-to-do in Kansas City and allowed the hotel to connect with past guests and potential new guests.
Facebook Case Study:
Best Western Plus Seville Plaza
How Top Suite Helped Increase Awareness & Engagement
The Situation
The hotel’s Facebook page was established and had a fair amount of followers, but posts were few and far between and engagement was low.
There was no strategic plan in place and posts were only added for holidays and at random times when inspiration struck.
Top Suite’s Facebook Approach:
- Identify core brand attributes and trending local topics.
- Create a comprehensive plan and content calendar with seasonal topics and promotions.
- Create polls and contests to encourage engagement.
- Add videos and photo galleries to show property updates and amenities.
- Like and comment on other popular, local Facebook pages.
- Work with front-desk staff to capture images of moments that would add an “authentic voice” to the Facebook page.
- Setup a dashboard to report key performance indicators.
The Results
Top Suite increased fans, impressions and turned the Best Western Plus Seville Plaza’s Facebook page into a major asset.
230%
Increase in Monthly Engaged Users.
346%
Increase in Monthly Views.
367%
Increase in Monthly Reach.
From The Hotel...
Managing our social media account was so time consuming. Having Adam Kline and his team handle it was so much better. And if I want I can still give suggestions for our content. They are super easy to work with and always makes time to listen to your questions or suggestions. Thanks Top Suite!
