Facebook Contest Case Study:
Stovall’s Hotels

How Top Suite Used A Photo Contest To Explode Engagement Rates On Facebook

The purpose of this case study is to share an example of a successful Facebook contest that hotels can learn from and incorporate into their social media plan.

The Situation

Stovall’s Hotels has operated 4 properties adjacent to Disneyland for over 50 years. They have an amazing legacy and cater to a very passionate group of guests that love all things Disney. The Stovall’s team had done a great job growing their Facebook base over the years and have over 35,000 followers! Regular posts of photos, updates and contests have created an engaged community.

What Needed To Be Improved

After Facebook made their algorithm change back in late 2017, the organic reach of Stovall’s Facebook posts dropped considerably. Only a fraction of their followers were seeing their posts. In order to reach more people, they needed to increase engagement: likes, comments, shares, etc.

Top Suite’s Approach

Leverage the passion for Disney and ask users to post their family’s favorite Disney photo.
Allow fans to submit as many photos as they wanted to.
State that likes and comments may influence the winning photo.

Promote the Contest with Popups on Hotel Websites

Email Details of the Campaign to Past Guests

The Results

450+

Comments

1,200+

Reactions, Comments & Shares

7,000+

Reach (People That Saw The Post)

Big Spike

In New Facebook Fans

What We Learned

People can be motivated to engage with a hotel’s Facebook for a chance at a free night stay.

A big increase in engagement really expands the reach of the post.

Extended reach allows for even more engagement.

People get really excited about contests. A lot of “pick me” comments were made. Many asked their friends to like/comment on their photos.

Many comments mentioned that Stovall’s is their favorite place to stay near Disneyland. These types of comments go long way in strengthening brand loyalty.

How Can Top Suite Help Your Hotel?

Option 1: One-time Facebook campaign to boost engagement and likes.

Option 2: Overall social media strategy and roadmap (20+ page document).

Option 3: Ongoing social media management, posting, liking, sharing, and reporting.

Let’s Talk