RockJuniper
Digital Marketing Proposal
RockJuniper Template Site
Website setup and maintenance, including hosting, security, and unlimited change requests.
No long-term contract. Month-to-month.
Timing to have new site ready for review: 15 business days.
Setup fee
Sale Price:
$2,500
Monthly fee
$150
Additional Website Features & Process
- Beautiful property website that looks great on desktops and mobile devices.
- Connects directly to popular 3rd party booking systems.
- Content Management System for easy updates – or simply request a change to Top Suite support at no additional charge.
Website setup process:
- Strategy Meeting with Key Hotel Personnel
- Develop Site Map
- Collect Logo, Content and Property Photos
- Add Logo, Content and Photos to Site
- Site Review and Changes
- Launch Site
- Set Up Tracking
Timing: 15 Working Days
RockJuniper SEO
Properties that show up at the top of search engines can attract a game-changing amount of people actively looking for a hotel in their area. Our team of experienced search engine optimization (SEO) specialists will craft a property marketing strategy around your unique property to attract a consistent flow of potential guests to your website. Regular optimization, including blogs and link/citation building, will make search engines see your site as a local authority and push it to top of the rankings.
Priced based on level of local competition and time required to be effective.
No contract. Cancel at anytime or run seasonally.
Setup fee
Sale Price:
$500
Monthly fee
$375
The Top Suite SEO program includes:
Keyword prioritizing
Identify the keywords that will lead to the most traffic at the highest conversion rate.
Competitive analysis
Document competitor websites that are ranking for the priority keywords and understand why they are ranking.
Keyword inclusion
Incorporate keywords into the content and code while keeping the text people friendly.
Content Creation, Blogging and Social Posts
Top Suite will write regular blog posts each month for the new website. These posts will also be pushed to Facebook. The blog posts will focus on local events, things to do in the area, local restaurants and property news/updates. Pushing these posts to social media gives the property more exposure and also sends quality signals to Google and improves search engine rankings.
Google MyBusiness
Account setup and optimization of photos and property information.
Continuous optimization
Regular updates to site content, directory submission and smart link building help enhance the authority of the site.
Monthly reports
Monthly reports include search traffic compared to the same period during the previous year. Additional reports include: top referrals, top landing pages, most popular pages, and the number of “book now clicks”.
RockJuniper PPC
Google campaign setup and ongoing management. New banner ads will be added monthly and tracked for performance.
Timing to have campaign ready for launch: 7 business days.
Setup fee
Sale Price:
$700
Monthly fee
$125
Search Advertising Overview
Top Suite provides Google Pay-Per-Click (PPC) services that immediately begin to drive traffic and increase bookings for hotels. A monthly budget is identified and advertising charges are only encored when users click on an ad. Once the monthly budget has been reached, the ads are paused until the following month. Advertising budgets can be adjusted at any time. Traffic from these ads are sent to landing pages designed for high conversions.
Remarketing
Google offers a great solution called “remarketing” that lets us show ads to users who’ve previously visited your website as they browse the Web. These ads only show to users that previously visited the site and you are only charged when they click on the ad and come back to the site again.
Rotation of Properties
The Google ads will be rotated to point a different website each month. This will allow us to keep overall advertising costs low. The Stovall’s team will provide priorities for the ad scheduled.
Tracking
Top Suite recommend requesting a new SOB code specifically for the Google ads. This will allow us to track the bookings and revenue from this marketing effort.
Monthly reports will be provided for all advertising campaigns – including ad spend, traffic, conversions and more.
Ad Spend Notes
Advertising fees are paid directly to Google.
Ad spend will be determined during kickoff meeting.
Timing: 7 Working Days