The purpose of this case study is to share how a hotel with a wedding venue and long-standing manual processes can benefit from modernizing their lead generation process.
Wedding Venue Case Study:
Best Western Plus Stoneridge Inn
& The Rose Chapel
How Top Suite Increased Leads, Showings & Booked More Weddings
The Situation
The Stoneridge Inn and Rose Chapel have been hosting weddings and receptions for over 20 years. With 3 ball rooms and a ceremony chapel, weddings are a big part of the hotel’s business.
What Needed To Be Improved
While the property had been doing a good job driving leads from wedding shows and online directories, their website did not contribute as many leads and they were reliant on 3rd party leads. In addition, the manager was using a notebook to manage all leads and followed up with each lead manually. While she did a great job and was very organized, the process took a lot of time and leads would often fall through the cracks if she did not get a response from the first email or voicemail.
Top Suite Solution: Redesign Website, Promote the Property & Modernize Lead Management
Project Goals:
Increase Interest In The Property
Generate More Leads From Website
Book More Property Showings
How We Did It
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A new website was created. Lead gen tactics.
Optimized for search engines. Google pay per click campaign.Book Tour Online widget added. Connected with Google Calendar for easy management.
Lead management system was put in place. Automated follow ups and voicemails.Reporting system to understand what is working and what needs improvement.
The Results
210%
Increase in traffic
300%
Increase in leads
250%
Increase in showings
Priceless
Many hours saved on lead management
What We Learned
People can be motivated to engage with a hotel’s Facebook for a chance at a free night stay.
A big increase in engagement really expands the reach of the post.
Extended reach allows for even more engagement.
People get really excited about contests. A lot of “pick me” comments were made. Many asked their friends to like/comment on their photos.
Many comments mentioned that Stovall’s is their favorite place to stay near Disneyland. These types of comments go long way in strengthening brand loyalty.
How Can Top Suite Help Your Hotel?
Option 1: One-time Facebook campaign to boost engagement and likes.
Option 2: Overall social media strategy and roadmap (20+ page document).
Option 3: Ongoing social media management, posting, liking, sharing, and reporting.
Let’s Talk